Our values · Since 2014

Slow, small and local — on purpose.

Hidden Trails started with one jeep, one guide and a list of places our friends kept asking about. Twelve years later the jeep is newer, the list is longer and the rules haven’t changed.

Person standing below a large waterfall

Fig. 04 · Skógafoss, 21:10

What we stick to

Four rules for every trip

01

Small groups only

Eight guests and two guides. Small enough to fit in a farmhouse kitchen, a super jeep and on the quiet side of a waterfall.

01

Small groups only

Eight guests and two guides. Small enough to fit in a farmhouse kitchen, a super jeep and on the quiet side of a waterfall.

02

Local, all the way

Every guide was born here. We sleep in family-run guesthouses and eat where the farmers eat.

02

Local, all the way

Every guide was born here. We sleep in family-run guesthouses and eat where the farmers eat.

03

Leave no trace

We stay on marked paths, carry out what we bring and give 2% of every booking to Landvernd, Iceland’s environmental association.

03

Leave no trace

We stay on marked paths, carry out what we bring and give 2% of every booking to Landvernd, Iceland’s environmental association.

04

Honest about the weather

When the forecast changes, so does the plan. We will never drive you into a storm to tick off a sight.

04

Honest about the weather

When the forecast changes, so does the plan. We will never drive you into a storm to tick off a sight.

The guides

The people who’ll be driving

SJ

Sigrún Jónsdóttir

Founder · Mountain guide

Grew up on a sheep farm near Vík and started Hidden Trails so she could show people the valley behind it.

Guiding since 2009

SJ

Sigrún Jónsdóttir

Founder · Mountain guide

Grew up on a sheep farm near Vík and started Hidden Trails so she could show people the valley behind it.

Guiding since 2009

EÞ

Einar Þórsson

Glacier & ice cave guide

Certified glacier guide. Knows which ice caves are safe this winter, and which ones aren’t.

Guiding since 2013

EÞ

Einar Þórsson

Glacier & ice cave guide

Certified glacier guide. Knows which ice caves are safe this winter, and which ones aren’t.

Guiding since 2013

KH

Katrín Helgadóttir

Highland & trek guide

Has walked the Laugavegur more than sixty times and still stops for the same view at Álftavatn.

Guiding since 2016

KH

Katrín Helgadóttir

Highland & trek guide

Has walked the Laugavegur more than sixty times and still stops for the same view at Álftavatn.

Guiding since 2016

GÁ

Gunnar Árnason

Driver-guide · Super jeep

Drives the river crossings, cooks the lamb soup and knows the best hot pot in every fjord.

Guiding since 2011

GÁ

Gunnar Árnason

Driver-guide · Super jeep

Drives the river crossings, cooks the lamb soup and knows the best hot pot in every fjord.

Guiding since 2011

Green cliffs above a black sand beach with sea stacks

2027 dates are open

Tell us when you’d like to come. We’ll tell you what the island will be doing.

Green cliffs above a black sand beach with sea stacks

2027 dates are open

Tell us when you’d like to come. We’ll tell you what the island will be doing.

Green cliffs above a black sand beach with sea stacks

2027 dates are open

Tell us when you’d like to come. We’ll tell you what the island will be doing.

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